Workplace Culture is a Competitive Advantage
The amount and rate of change in almost every aspect of life has continued to accelerate. Finding and keeping great talent is one of the areas which has been most affected, since the “great recession” of 2007-2009. Then, unemployment ballooned to 8 to 12%. Now, a few short years later, it is increasingly difficult for EA members to find great talent – at all levels – and to keep the talent they have.
How can Workplace Culture be a competitive advantage for an employer?
By borrowing a common practice in business and applying it to this challenge. Our value proposition is the marketing statement we use to summarize why a consumer should buy from us. Applied to the workplace, we can proactively develop a great workplace culture as a value proposition for employees which answers the question, “Why should I work for you?”
Maximizing Cultural Effectiveness:
To improve anything, we need to know where to start. The following diagram from Denison Consulting describes organizational culture as having four key elements; all of which can be measured and evaluated.
Achieving a High Performance Culture to Attract and Retain GREAT Talent!
The Denison Organizational Culture Survey (DOCS), a 60-item survey administered to your current team, will give a comprehensive analysis of your workplace by evaluating the underlying cultural traits and management practices that influence business performance. Using this instrument gives any organization a broad, but specific understanding of their current culture – what is working and what could be improved – in order to build a better and more competitive workplace capable of attracting and retaining great talent.
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Meet your Workplace Culture certified trainer!
Jack Hollister (jack.hollister@theEA.org)
President – The Employers’ Association
Jack Hollister is President of The Employers’ Association (EA), serving employers in their efforts to build great cultures by providing human resource management information and consulting, training and development and workplace wellness solutions to its member stakeholders. He has over 25 years of general management experience in small business and professional organizational settings underpinned by strong marketing and sales experience. Jack holds a master’s degree in Business Administration and a bachelor’s degree in Mathematics from Bowling Green State University.